Tech SMEs and Startups: Strategizing toward Success
Startup and SME success can be elusive, but those who make it are eventually able to hire and train thousands, employ better international business marketing strategies, and then become global successes that inspire others while they create an indelible mark in the industry. It entails the careful implementation of business and software strategies to determine, grab, or even create opportunities for growth, which does not come without a process.
A Reuters blog points out the value of not over-sharing the venture, because “the plans can spread fast.” Consequently, entry-stage tech entrepreneurs may be compelled to compete with established companies prior to creating a solidified head start. As a classic example, small tech ventures are faced with the temptation of announcing that they have pioneered at something.
Without realizing that their product is yet unready for prime, these entrepreneurs can end up struggling to live up to the hype they have created. Getting caught up in the noise that competitors make can be self-damaging for tech small businesses as well. When being more prudent with better-planned business and software strategies and actions, SMEs and startups become better prepared for success.
Reuters also warns about a common, yet often ignored, pitfall when it comes to first-time tech entrepreneurship: marketing a bad product. In maximizing the opportunities for a tech SME or startup, entrepreneurs can leverage on the marketable, or better yet, create a product that clearly stirs the interest of the target market.
Tech Startups: The Inside Story
In collaboration with market research firm YouNoodle, BusinessWeek has recently released its a-list of 50 tech startups which – after being formed no earlier than 2005 in the United States, China, Russia, India and Israel – are making the buzz and gearing up for massive growth.
A highly particular kind of business, tech startups were formed with the specific goal of creating an enormous value for not only for its customers, but also its shareholders and employees.
Tech startups are likely to go head-to-head with the bigger names in the sector, and may remain in the shadows of bigger companies, or risk competing with them. For startups to win the game, Entrepreneur Magazine suggests taking the innovation challenge, and strategically turning large competitors into acquirers. As such, venturing on tech startups amidst an ensemble of potentially bigger business rivals makes a smart business decision.
